For John at Sideways · October 2026
Ask your business anything.
Agents that know your customers, revenue, prospects and pipeline. Ask in Slack or email, and they run the admin around it.
01 · Your question
Replace HubSpot, or work alongside it?
Three ways to run it. The agents are the same on all three. What changes is where your data lives and what you pay for.
Agents work inside the HubSpot you already have
- Nothing moves. Your team keeps the screens they know.
- The agents read and update your records through HubSpot’s own API.
- You keep paying for HubSpot, but you get far more out of it.
Best if HubSpot does more than sales for you, like your marketing emails or forms.
A lighter CRM, with the agents on top
- We move your companies, contacts and deals across with you.
- Attio is made for small teams selling to businesses, priced per seat.
- We already run client systems on Attio, so there’s nothing new to prove.
Best if you want off HubSpot quickly, without building anything from scratch.
Your own CRM, built around how Sideways sells
- Operators, team size, licence and renewal date in one place.
- No per-seat licence. You own it, and pay only for the hosting.
- The same build our client dashboards run on today.
Best if you want it shaped exactly to your licences and renewals. Longest to set up, most flexible after.
Example data, set out the way you price: by team size.
Lives in Attio. The agents work the same either way.
02 · The agents
Ask it anything. It runs the admin.
It answers straight from your CRM, then does the follow-up work itself. Try a question.
Example answers, made up for Sideways.
Record created from your Book Demo form, company and team size checked, a reply drafted for you.
Summary, next step and deal stage filled in from the call recording.
Licence, team size and any new sites pulled together, so the renewal chat starts on time.
What closed, what’s due, what needs you. Posted where your team reads it.
03 · More of the right conversations
The same system fills the pipeline
Outbound to the people who buy compliance training at hospitality operators, with a short video and a page for each one. Every reply lands in the CRM, and the agents take it from there.
This is how we reached you: a LinkedIn request, then an email. For Sideways it would run from your own LinkedIn and inbox, to the operators you want to win.
Next step
Let’s talk it through
Half an hour to see how you sell today, what HubSpot does for you, and which of the three routes fits. You said 8.30am works, and that suits us.